Ezine advertising essentially implies publishing articles in e-zines of popular brands and getting your link promoted through the resource box section at the bottom of the article. The quality of the published content is the mainstay of free ezine advertising, hence it should be compelling and engaging enough to keep the audience mesmerized to go through the entire article and reach to page bottom feeling content.
The product should not be promoted in full blown manner; instead the generic technical terms of the product should be highlighted for users to gauge themselves the usability of it. This kind of intelligent free ezine advertising will improve the credibility of the product in the viewer’s psyche. This in turn will elevate the brand image of yours and increase the click-in and opt-in rates. Numerous top brands also offer spots for free ezine advertising in their ezines when they launch it or target a particular niche market.
Ezine advertising is of different types. The first type of ezine ad is solo ads. Solo ad is basically an email. An ezine publisher sends you an email which includes your own ad only. This ad helps you a lot in expressing your views and ideas to the visitors.
Then there comes the sponsor ads. Sponsor ads are a bit compact and shorter than solo ads. The ad can contain five to fifteen lines. A classified ad is also one of the best types of targeted ezine advertising. It is shorter than a sponsor ad and includes only three or four lines. Classified ad helps a lot in giving a free product to the visitor. These short ads let the visitor simply click on your link and get them registered to the subscriber’s list. Last but not the least there are some ads which can be written in between an article.